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2017 BSA Forum Honorees

Legend of the Industry


David Fasbender
Senior Vice President/Sales Marketing

Smead Manufacturers Co.


For its 2017 “Legend of the Industry” Award, the Business Solutions Association (BSA) will honor David Fasbender, a recognized industry leader.


“BSA is pleased to honor David Fasbender as the 2017 Legend of the Industry,” said BSA President Barry Lane, Avery Products Corporation. “David is truly an icon in our industry where he has worked for more than five decades.  David will be joining us at the 2017 BSA Forum where many of his friends and associates will be in the audience. We look forward to seeing him again this September in Austin.”


Fasbender began his career in 1959 at Smead Manufacturing as a salesman. Desiring not to be a “traveling salesman,” David decided to work in the office and on the Smead staff.  There, he made significant contributions to the Smead’s rich history of product innovation and specialization.  In 1977, he was selected as Vice President of Sales. He became Senior Vice President of Sales in 1995, and then Senior Vice President of Sales and Marketing in 1997.


David has lived up to his reputation as a visionary. He was instrumental in the acceptance of color-coding that catapulted Smead into a leader of the industry. When many office products dealers organized to form buying groups, Fasbender anticipated their activity and became responsive and involved. He saw the potential as a change in marketing and directed efforts to capitalize on the changing environment. He understood the need for building relationships with all of the parties in the filing and document-management marketplace. Smead is a survivor in an industry fraught with change due in part to the efforts and foresight of David Fasbender.


Now retired, David enjoys spending time with his friends and family, fishing, traveling and taking care of his apple orchard.  He is also well known as a talented stained glass artist.


BSA established its “Legends of the Industry” program in an effort to truly honor and pay tribute to those individuals who have contributed so much to the business products industry. Fasbender will receive the honor at the special Legends of the Industry Luncheon on Thursday, September 7, 2017 at the Hilton Austin Hotel, in Austin, Texas.

Lifetime Achievement

Jimmy Godwin


Jimmy Godwin, Founder/CEO of FSIoffice, Charlotte, North Carolina, was selected as the honoree for the 2017 Lifetime Achievement Award for the Business Solutions Association (BSA).


“Jimmy Godwin deserves to receive this special recognition from our industry,” said Barry Lane, Avery Company, BSA President.  “He has spent almost sixty years in the business and office products marketplace, and knows it well. We are truly pleased to honor Jimmy with BSA’s Lifetime Achievement Award in 2017.”


After working in the office supply industry for five years, Jimmy ventured out on his own in 1962 and founded Forms & Supply, Inc. (now FSIoffice). During the past 55 years, FSIoffice has served the Southeast and grown from a mom-and-pop operation to one of the largest independent office supply dealers in the United States with more than 250 employees.


Jimmy built FSIoffice with a commitment to maintaining the highest degree of integrity and service to his customers. Focusing on and exceeding the established standards in the industry is paramount to the success FSIoffice has enjoyed since its inception.


Everything Jimmy has learned and passed on to his family and employees about success in the office product industry centers around customer satisfaction.


Jimmy’s lifetime claim to his customers, “You will appreciate our service,” remains today as the cornerstone of his success.


FSIoffice is now a third-generation, women-owned business with strong ties to the founding beliefs implemented by Jimmy and his wife, Diane, who is President of the company.


BSA established its “Lifetime Achievement” program in an effort to truly recognize and pay tribute to those individuals who have contributed so much to the business products industry. Godwin will receive the honor at the special Awards Banquet on Thursday, September 7, 2017 at the Hilton Austin Hotel, in Austin, Texas.

Leadership Award


Jim O'Brien

Executive Vice President - Operations

S.P. Richards Co.


Jim O’Brien, S.P. Richards Co. Executive Vice President, Operations, was named as the recipient of this year’s Business Solutions Association Leadership Award.


“There is no doubt that Jim O’Brien is a leader in our industry,” said BSA President Barry Lane, Avery Products Corporation. “Throughout his career, Jim has shown those leadership qualities and traits that distinguished him from others. BSA is very pleased to honor Jim O’Brien as its 2017 honoree for the Leadership Award.”


O’Brien’s career has spanned more than 40 years in the business products industry. He began in 1973 with the Office Products group of Champion International (formerly known as Federal Office Products).  He held a variety of local and regional positions with Champion.


Jim joined S.P. Richards Company in 1987 and managed 3 different distribution centers before becoming Northeast Division Vice President in 1992.  He was promoted to the headquarters staff as Vice President of Dealer Development in 1999 and became Senior Vice President of Marketing in 2004. Before being named Executive Vice President, Operations, Jim served as Senior Vice President, and Senior Vice President, Marketing of S.P. Richards Company.


O’Brien has held many positions within the industry.  He has served and continues to serve on the BSA Board of Directors. He was most recently President of BSA from 2014 until 2016, and also served as Vice President and Treasurer of the association.


Jim and his wife, Kelly, reside in Atlanta, GA. He loves to run and is frequently seen at meetings jogging early in the morning.  Jim is a dedicated Boston Red Sox fan. Kelly loves to rescue dogs.


Nominated individuals must display dedication and longevity to the industry, business acumen, forthrightness and integrity while having a cooperative spirit.


O’Brien will receive the Leadership Award at the special Awards Dinner on September 7 during the 2017 BSA Forum, which takes place September 6 – 7, 2017 at the Hilton Austin Hotel, Austin, Texas.



BSA is a trade association that represents manufacturers, wholesalers, manufacturer representatives in the business products and related industries. We strive to develop high industry standards, best practices and technological advances to promote the growth and success of our members through networking, education and innovative ideas.

Thank You to Our BSA Partners!

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