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2017 BSA Forum Schedule
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Schedule of Events


Please note, this is a preliminary schedule of events and is subject to change.


All BSA Annual Forum registrations include hotel reservations for the evenings of Wednesday, Sept. 6 and Thursday, Sept. 7.

Wednesday, Sept. 6

8:00 a.m. - 11:30 a.m.  BSA Standards Council (Invite Only)


9:00 a.m. - 12:00 p.m. BSA Board of Directors Meeting (Invite Only)


7:00 a.m. - 4:00 p.m. Registration


12:00 p.m. - 1:00 p.m. Welcome Luncheon & Networking


1:15 p.m. - 1:45 p.m. Opening Remarks & Industry Update, Barry Lane, BSA Board President


1:45 p.m. - 2:45 p.m. LinkedIn


How to leverage for sales and marketing in today's ever-evolving digital world.
Speaker TBA


2:45 p.m. - 3:00 p.m. Break


3:00 p.m. - 4:30 p.m. The Dealer Sales Rep Dilemma


How to train, motivate and collaborate with dealer sales reps.

Moderator: Ron Zuzovsky, The Source


  • Rocky Cox, Buddy Brown
  • Michael Brown, KAE Essendant
  • Jeff Chase, Officewise
  • Dealer TBA 

5:30 p.m. - 7:00 p.m. Welcome Reception & Networking (includes cocktails & hors d'oeuvres)

7:00 p.m.  Dinner on your own


Thursday, Sept. 7


8:00 a.m. - 8:45 a.m. Individual Breakfast Breakouts

  • Wholesalers Breakfast
  • Manufacturers Breakfast
  • Manufacturer Reps Breakfast
  • Buying Groups, Affiliates, Non-Members, Spouses, Guests Breakfast

9:00 a.m. - 10:00 a.m. The Mike & Mike Show


Mike & Mike give us their perspective on new strategies and initiatives to remain relevant, competitive and profitable in today's changing marketplace.

Speaker: Mike Maggio, Trimega and Mike Gentle, IS


10:00 a.m. - 10:15 a.m. Break


10:15 a.m. - 11:30 a.m. Progressive Dealer Marketing


What manufacturers, wholesalers and manufacturer representatives need to know.

Moderator: Vonnie Provinzino, 3M


  • George Wood, Greenwood Office Outfitters
  • David Lange, Gateway/Vesco
  • Dealer TBA

11:45 a.m. - 1:00 p.m. Legends Luncheon: David Fasbender


Honoring BSA 2017 Legend of the Industry award recipient, David  Fasbender, Senior Vice President Sales/Marketing, Retired at Smead Manufacturing Co.

1:15 p.m. - 2:15 p.m. Amazon


What you need to know about Amazon in the commercial office products world.

Speaker TBA


2:45 p.m. - 3:00 p.m. Break


3:00 p.m. - 4:30 p.m. Industry Town Hall


Back by popular demand! This year's Town Hall will be moderated by:

  • Casey Avent, Smead
  • Nick Aronis, Vanguard Sales Group

6:00 p.m. - 9:30 p.m. President's Reception & Dinner

  • Honoring BSA's 2017 Lifetime Achievement Award winner, Jimmy Godwin, Owner/CEO, FSI Office
  • Honoring BSA's 2017 Leadership Award winner, Jim O'Brien, Executive Vice President, Operations at S.P. Richards Co.

10:00 p.m. Conference Concludes


BSA is a trade association that represents manufacturers, wholesalers, manufacturer representatives in the business products and related industries. We strive to develop high industry standards, best practices and technological advances to promote the growth and success of our members through networking, education and innovative ideas.

Thank You to Our BSA Partners!

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