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2017 BSA Forum Schedule
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Schedule of Events


Please note, this is a preliminary schedule of events and is subject to change.


All BSA Annual Forum registrations include hotel reservations for the evenings of Wednesday, Sept. 6 and Thursday, Sept. 7.

Wednesday, Sept. 6

8:00 a.m. - 11:30 a.m.  BSA Standards Council Meeting (Invite Only)
                                     Meeting Room 400/402


9:00 a.m. - 12:00 p.m. BSA Board of Directors Meeting (Invite Only)

                                    Meeting Room 404


7:00 a.m. - 4:00 p.m.  Registration

                                   Salon AB Foyer


12:00 p.m. - 1:00 p.m. Welcome Luncheon & Networking

                                     Salon C, 4th Floor


1:15 p.m. - 1:45 p.m. Opening Remarks & Industry Update

                                   Salon AB, 4th Floor


              Speaker: Barry Lane, BSA Board President, Avery


1:45 p.m. - 2:45 p.m. LinkedIn: What You Need to Know to Propel the Business Outcome You Care About


             Speaker: Brian Tietje, Director Global Accounts, LinkedIn

  • The LinkedIn Platform what you need to know
  • LinkedIn best practices to get noticed (Both company and Personal)
  • Bring your LinkedIn/Social media questions!

2:45 p.m. - 3:00 p.m. Break

                                   Salon AB Foyer


3:00 p.m. - 4:30 p.m. The Dealer Sales Rep Dilemma

                                   Salon AB, 4th Floor


How to train, motivate and collaborate with dealer sales reps.

Moderator: Ron Zuzovsky, The ReSource Group


5:30 p.m. - 7:00 p.m. Welcome Reception & Networking (includes cocktails & hors d'oeuvres)

                                   Salon C, 4th Floor

7:00 p.m.  Dinner on your own


Thursday, Sept. 7


8:00 a.m. - 8:45 a.m. Individual Breakfast Breakouts

  • Wholesalers Breakfast (Meeting Room 414)
  • Manufacturers and Manufacturer Reps Breakfast (Salon D, 4th Floor)
  • Buying Groups, Affiliates, Non-Members, Spouses, Guests Breakfast (Salon E, 4th Floor)

9:00 a.m. - 10:00 a.m. The Mike & Mike Show

                                     Salon AB, 4th Floor


Mike & Mike give us their perspective on new strategies and initiatives to remain relevant, competitive and profitable in today's changing marketplace.


10:00 a.m. - 10:15 a.m. Break

                                      Salon AB Foyer


10:15 a.m. - 11:30 a.m. Progressive Dealer Marketing

                                      Salon AB, 4th Floor


What manufacturers, wholesalers and manufacturer representatives need to know.

Moderator: Vonnie Provinzino, 3M


11:45 a.m. - 1:00 p.m. Legends Luncheon: David Fasbender

                                    Salon D, 4th Floor


Honoring BSA 2017 Legend of the Industry award recipient, David Fasbender, Senior Vice President Sales/Marketing, Retired from Smead Manufacturing Co.

1:15 p.m. - 2:45 p.m. It's Complicated!

                                   Salon AB, 4th Floor


Where are we in today as an industry? What are the major unknowns that keep us awake at night? How do we strategically prepare for the future? What does this all mean?.

Speaker: Mike Rowsey, Harbinger National


2:45 p.m. - 3:00 p.m. Break

                                   Salon AB Foyer


3:00 p.m. - 4:30 p.m. Industry Town Hall

                                   Salon AB, 4th Floor


The Industry Town Hall is back by popular demand!


  • Casey Avent, Smead Manufacturing Co.
  • Nick Aronis, Vanguard Sales Group

6:00 p.m. - 9:30 p.m. President's Reception & Dinner

                                   Salon AB Foyer and Salon AB, 4th Floor

  • Honoring BSA's 2017 Lifetime Achievement Award winner, Jimmy Godwin, Owner/CEO, FSI Office
  • Honoring BSA's 2017 Leadership Award winner, Jim O'Brien, Executive Vice President, Operations at S.P. Richards Co.

10:00 p.m. Conference Concludes


BSA is a trade association that represents manufacturers, wholesalers, manufacturer representatives in the business products and related industries. We strive to develop high industry standards, best practices and technological advances to promote the growth and success of our members through networking, education and innovative ideas.

Thank You to Our BSA Partners!

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